12 Web Application Development Trends In 2023

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Hieu Tran

2023-01-06 02:43:17

gct solution web app trends 2023

Web development is considered one of the most significant sectors that contribute to ultimate success to business in recent years. The most important aspect of web development is its ever-changing capabilities, enabling you to create and maintain strong connections with targeted customers.


No matter how modern and efficient your web app is, if you fail to update it with the present, or upcoming trends, you may lose your users. In other words, your business may fall behind its competitors who are offering better experiences. In this article, GCT Solution will provide you with 12 most significant web app development trends by our  development team.


12 Most Notable Web Development Trends In 2023 Suggested By GCT Solution


1. Progressive Web Application (PWA)

A progressive web application, commonly known as a progressive web app, or PWA for short, is a type of application software delivered through the web. PWA is built using common web technologies, such as HTML, CSS, JavaScript, and WebAssembly. It can work on any platform with a standards-compliant browser, including desktop and mobile devices.


PWA enhance the web app of business in these aspects:

  • Similar experience in different browser
  • Higher speed
  • Higher security
  • Dependability
  • Productivity


Here is a related article about PWA: What Should You Know About Progressive Web Apps (PWA) To Decide If It Fits Your Company?


Numerous businesses included PWA in their products, such as Spotify, Starbucks, Uber, Pinterest, and Twitter. 


2. UI in Dark Mode

Dark and low-light environments are currently one of the most significant trends in web development. Users like the dark mode while using a web app, especially during the day time. Additionally, visitors can choose to change the display to make it dark at night. Therefore, many companies are changing their applications to a dark mode UI. 


Dark mode UI offers several benefits, such as:


  • Reduction on eye strain and blue light
  • Energy saving, especially on devices with OLED or AMOLED screens


3. Single-page application (SPA)

A single page application is a website or web app that automatically modifies an existing web page with new data from the web server, as opposed to the traditional way of a web browser loading entirely new pages.


Examples of famous single-page apps include Gmail, Google Maps, Airbnb, Netflix, Pinterest, and PayPal, among many more. Businesses are utilizing SPAs to create virtual fluid, scalable experiences.


They allow users to dynamically change content on an HTML page without having to reload the page. Additionally, SPA provides more effective reusability and SEO optimization features, as well as less difficult installation and debugging.


SPA is a valuable web application development trend for startups because:

  • It is affordable
  • It consumes less server space
  • It provides users with information on a single page


Here is a related article about SPA: All About Single-Page App And Its Real Application


4. Voice Search Assistance

Since Google introduced voice search in 2011, it has become incredibly popular. In 2022, one of the most popular web development trends will be this functionality. Both Alexa and Siri have already entered thousands of homes and will undoubtedly keep expanding quickly. The small tasks in our lives are automated by these voice-activated assistants. To satisfy consumer demand, new products like Google Home and Apple HomePod are being introduced. 


5. Accelerated Mobile Pages (AMP)

The dynamic technology, Accelerated Mobile Pages (AMP), is an open source HTML framework developed by Google. 


AMP enables you to design online pages and advertisements that are consistently quick, attractive, and high-performing across devices and distribution channels. An AMP landing page is simple to design using your current development process because it is developed using common, standard web technologies.


In short, AMP web pages provide significantly better user experiences by combining speed and smoother loading, especially with the help of the 5G technology.


6. Chatbots Powered by AI

Besides establishing and maintaining good customer relationships as the main advantages, companies should own chatbots to:


  • Improve the engagement of customer
  • Reduce costs of customer services 
  • Process consumer data to get insights
  • Act as a conversational marketing strategy
  • Balance automation and human effort
  • Enhance lead generation
  • Widen scalability of support


7. Serverless Architecture

Serverless architecture enables web developers to freely create web applications without concern about the underlying infrastructure.


This technology guarantees that the project won't be overloaded. No data will be lost or missed, and the project won't become disabled. It mainly addresses problems with:

  • Sending and receiving notifications
  • Downloading backup copies of important files
  • Exporting various objects. 


Serverless architecture can offer following advantages:


  • Less resources required
  • More focus on user experience (UX)
  • Less concern about management of server




8. Motion UI

Currently, consumers expect web applications that provide interactive and mobile-friendly experiences. This is why Motion UI has been one of the significant trends in web development.


Motion UI is a front-end framework that enables developers to make native apps that are fully responsive and have predefined motions. The user interface (UI) will never stay dull. Additionally, motion UI can cause an element to move, slide, bounce, and perform other actions. 


In short, you can generate cutting-edge designs and animations with motion UI.


9. API-first Approach

API, or Application Programming Interface, is a communication tool between different software programs. By using an API specification language that other developers may easily comprehend, this method promotes consistency and reusability.


Through the integration of external products, developers can enhance the functionality and performance of their web applications. Additionally, this web app development style may offer these advantages:


  • Greater adaptability for updating and upgrading systems
  • Fault-tolerant, highly available systems
  • Flexibility in platform and language 
  • Reduction in the cost of development 
  • Shorter accelerate time to market


10. The Internet of Things (IoT)

Thanks to the IoT, more businesses create products with connectivity, and it is now simpler for every gadget to connect with others. The IoT will have a significant impact on businesses, and most likely disrupt a number of online presence-related activities.


Every industry, namely logistics, healthcare, education, and other forms of social interaction, has embraced the Internet. IoT will therefore be the upcoming major trend in the creation of web apps. Even a Statista survey predicts that by 2023, there will be around 20 billion IoT connection devices worldwide.


gct solution, IoT, internet of things


Source: Internet of Things (IoT) and non-IoT active device connections worldwide 

from 2010 to 2025 - Statista 2022


11. Mobile-first approach

The mobile-first approach aims at designing and building an online experience for mobile devices first, then considering desktop web or any other platforms. This method is the reverse of the process of designing for the desktop and then making it responsive for mobile. Due to the enormous growth in mobile phone usage, businesses having optimized and mobile-friendly web apps will thrive better in the market. 


Additionally, this method enables web developers to utilize built-in capabilities of mobile phones, such as voice recognition, fingerprint scanning, or GPS (Global Positioning System). As a result, it is one of the practical web app development trends that can effectively reach mobile users.


12. Blockchain technology

Blockchain is a mechanism for storing encrypted datasets. As opposed to conventional systems, it saves data in blocks which later connect each other to form a chain. Its architecture includes: 


Blockchain technology is more secure than other alternatives. We cannot ignore this technology when developing web apps because it delivers:


  • Higher transparency
  • Improved traceability
  • Enhanced security


Final thoughts

Undoubtedly, there will be big technological advancements in 2023. In this article, we've covered the key upcoming trends. Future web experience delivery will be influenced by these web development developments. As a result, keeping up with the latest trends is essential if you want to provide the best experience for your customers, raise the reputation of your company, and scale new heights. Additionally, embracing these web development trends and seeking assistance from a reliable Vietnam web app development company like GCT Solution will provide you a competitive edge and aid in business growth.

If you are seeking a seasoned IT provider, GCT Solution is the ideal choice. With 3 years of expertise, we specialize in Mobile App , Web App, System Development, Blockchain Development and Testing Services. Our 100+ skilled IT consultants and developers can handle projects of any size. Having successfully delivered over 50+ solutions to clients worldwide, we are dedicated to supporting your goals. Reach out to us for a detailed discussion, confident that GCT Solution is poised to meet all your IT needs with tailored, efficient solutions. 

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